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Lulu Li is an active practitioner in fields of design, art, interaction design, research, curatorial practice, and entrepreneurship. Both her personal works and studio works has won numerous awards from TOCA ME, GAM awards, Red Dot, IF award, to the Best app 2014 and 2015 in app store. Her personal renowned design work series "the lightning babe" has won her reputation in Chinese design scene 2007, while her later artwork "Where r u..." is installed in K11 Shanghai building facade as permanent collection. 2013 she run Beijing based social innovation platform - Interactive Beijing. In 2013 program "Our A!r" aimed to fight for air pollution crisis. The pilot project "Eco Air Bubble" upgraded public gym machines into human-powered fresh air sanctuary. It has won her Germany's Green Product Award with innovative thinking in 2015. 2016 “ City as Museum” VR project exhibited at Venice Architecture Biennale. 2016, she participated both curation and research of the inaugural "Beijing Media Art biennale - Ethic of Technology".2017 she conducted the over all new media narrative and content for one of the first mix media immersive play "LOST IN PLAY" at CHAO Hotel in Beijing by makeup brand Marie Dalgar.